Draft · Framework v1

🔥 Matador Fire

Always-on wildfire defense for the home — [tagline TBD]

Raising $1M · SAFE · $15M cap · 20% discount

Nate Snyder, Founder & CEO · [email / phone] · LTD-III Fire (DE)

Matador Fire · Confidential

02 · The Problem / Why Now

The West is burning — and becoming uninsurable

2025 LA fires

16K+

structures destroyed (Palisades + Eaton)

CA FAIR Plan

668K

policies — doubled since 2020

Non-renewals

788K

CA homeowners dropped

WUI homes at risk

2.3M+

Western US, moderate+ wildfire risk

• Homeowners in the wildland-urban interface face rising premiums, non-renewals, and no defense when a fire comes.
• Existing options are reactive, unaffordable, or absent — the gap is enormous. [add homeowner quote / emotional hook]

Matador Fire

03 · The Solution

The Managed Fire Defense System

Always-on retardant defense for the home — for ~$304/mo, not a $20K install. [confirm product name]

Serviced

Every 6 months

pro maintenance keeps it ready [vs 36-mo refill in model — confirm]

Free refill

Applied pre-evacuation

retardant laid down before a mandatory evac order

Homeowner

Self-deployable

no crew required in the moment

Resilient

Totally off-grid

works when power & water don't

[Product visual / photo of installed barrel + spray demo — brand assets available]

Matador Fire

04 · Proof It Works

Validated chemistry. Real traction.

Retardant validation

432 / 100%

homes treated with the retardant chemistry survived (2025) — chemistry validation only

Current traction

• 17 customers · $43K ARR · $3,585 MRR [update if newer]
• 36-month contracts, billed annually — sticky, prepaid
• [signed pipeline / LOIs / testimonials]

[Optional: before/after fire-line photo or map of protected homes]

Matador Fire

05 · Market — Win Southern California First

Own SoCal now. Unlock the West next.

SoCal TAM

~690K

WUI homes — LA, Riverside-SB, Ventura, OC, San Diego

This raise ($1M)

SoCal

win the beachhead · target [# homes / % share]

Raise 2 (~12 mo)

Expand

new markets — ring strategy → national [size TBD]

• Two-raise plan: $1M proves SoCal & the unit model → a second raise unlocks new metros on the ranked market list.
• Insurance crisis = the tailwind (FAIR Plan, non-renewals) driving urgent demand exactly where we sell.

[Map: SoCal beachhead → expansion rings · from Market Research data]

Matador Fire

06 · Competition

The only always-on, affordable, homeowner-run defense

Approach	Cost	Always-on?	Homeowner-run?	Off-grid?
Matador Fire	~$304/mo	Yes	Yes	Yes
Roof sprinklers	[$?]	Reactive	Partial	Needs water/power
Pool pumps	[$?]	Reactive	Partial	Needs pool/power
Private firefighters	$10K+/day	On-call	Crew-dependent	—
Direct WDS (Frontline, WaveGuard, FireBozz)	$15–25K install	Varies	Varies	Varies

[Confirm competitor cost figures + whether to keep the direct-WDS row]

Matador Fire

07 · Unit Economics

Prepaid, high-margin, self-funding growth

Blended ACV

$3,182

per customer / yr [confirm]

Gross margin

~72%

first term, reconciles to books

CAC

[$?]

[measured $30 CPL vs conservative $100 — LOCK ONE]

Day-one cash

+$1,017

prepay ($4,044) − delivery ($3,027)

• Annual prepay funds growth — negative cash-conversion cycle; each customer is cash-positive on day one.
• 36-month contracts → predictable, sticky ARR.

[3-year customer cohort waterfall — revenue build from one cohort]

Matador Fire

08 · Go-to-Market / Marketing

Dense, cluster-driven acquisition

Cost per lead

[$?]

[lock $30 or $100]

Lead → walkthrough

50%

measured

Close rate

30–33%

measured

Referrals

Flywheel

happy neighbors → free demos

• D2D cluster-blitz in high-risk neighborhoods — density lowers CAC and drives referral compounding.
• Instant Quote Tool + automation lift closer throughput and cut CAC over time. [GTM detail]

Matador Fire

09 · Financials — 5-Year Forecast + Hiring

Path to scale & profitability

Yr-5 ARR

[$?M]

[SoCal-only vs +Raise 2]

Break-even

[mo/yr]

[reconcile the two models]

Yr-5 team

[N]

crews · closers · builders

Capital efficiency

[$?]

one raise to self-sufficiency

[Chart: 5-year ARR trajectory + break-even]

[Chart / table: hiring plan over time]

[Anchor on Growth Story model once assumptions are locked. Path to $100M via ring expansion.]

Matador Fire

10 · Team

Operators who've built & sold

Nate Snyder

Founder & CEO

[1-line cred]

Tim

[Title]

[cred]

Jack

Sales / Closer #1

[cred]

Jacob

[Title]

[cred]

[Advisors / notable backers, if any]

Matador Fire

11 · The Ask & Use of Funds

$1M SAFE to win Southern California

Raising

$1M

SAFE · $15M cap · 20% discount

12-mo milestone

[goal]

[# customers / $ARR that de-risks Raise 2]

Then

Raise 2

scale to new markets

[Use of funds bar: field crews · inventory · marketing · ops — %TBD]

• Same terms as prior SAFEs — $15M cap, 20% discount, converts on a $2M+ round.
• One focused round to prove the SoCal model, then raise from strength. [use-of-funds split]

Matador Fire · Confidential

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